We collect your personal information in order to provide and continually improve our products and services.

Here are the types of personal information we collect:

• Information You Give Us: We receive and store any information you provide in relation to Simply-Magic.com. See below examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our Services.
• Automatic Information: We automatically collect and store certain types of information about your use of Simply-Magic.com, including information about your interaction with products, content, and services available through our Services. Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses our Services and other content served by or on behalf of Simply-Magic.com on other websites.
• Information from Other Sources: We might receive information about you from other sources, such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily. 

For What Purposes Does Simply Magic Use Your Personal Information?

We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:

• Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
• Provide, troubleshoot, and improve our Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.
• Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Simply-Magic.com.
• Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
• Communicate with you. We use your personal information to communicate with you in relation to our products and Services via different channels (e.g., by phone, email, chat).
• Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
• Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers and others. We may also use payment providers that can use scoring methods to assess and manage credit risks.

Does Simply Magic Share Your Personal Information?

Information about our customers is an important part of our business, and we are not in the business of selling our customers' personal information to others. We share customers' personal information only as described below and with subsidiaries  controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

• Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through Simply-Magic.com. For example, you can offer services or sell product lines jointly with third-party businesses, such as co-branded products. You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.
• Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
• Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Simply-Magic.com or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
• Protection of Simply-Magic.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our agreements; or protect the rights, property, or safety of Simply-Magic.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

Examples of Information Collected

Information You Give Us When You Use Amazon Services

You provide information to us when you:

• add or remove an item from your cart, or place an order through or use Amazon Services;
• download, upload, view, or use content on Simply-Magic.com;
• provide information in Your Account and Profile (and you might have more than one if you have used more than one email address or mobile number when shopping with us);
• provide information in your Amazon or Shopify profile in case you use Login with Amazon or Login with Shopify functionality;
• communicate with us by phone, email, or otherwise;
• complete a questionnaire, a support ticket, or a contest entry form;
• compile Wish Lists or other gift registries;
• provide and rate Reviews;
• specify a Special Offers Reminder; or
• employ Product Availability alerts, such as Available to Order Notifications.

Automatic Information

Examples of the information we collect and analyze include:

• the internet protocol (IP) address used to connect your computer to the internet as well as geograpic location of your device or computer;
• login, email address, and password;
• content interaction information, such as content downloads;
• occurrences of technical errors, your interactions with service features and content, your settings preferences, information about uploaded images and files such as the file name, dates, times; and time zone settings;
• purchase and content use history;
• the full Uniform Resource Locator (URL) clickstream to, through, and from our websites, including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
• phone numbers used to call our customer service number.

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Information from Other Sources

Examples of information we receive from other sources include:

• updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily;
• account information, purchase or redemption information, and page-view information from some co-branded merchants or for which we provide technical, fulfillment, advertising, or other services;
• information about your interactions with products and services offered by our subsidiaries.

Information You Can Access

Examples of information you can access through Amazon Services include:

• status of recent orders (including subscriptions);
• your complete order history;
• personally identifiable information (including name, email, password, and address book);
• payment settings (including promotional certificate and gift card balances);
• email notification settings (including Product Availability Alerts, Abandonend Card Alert, Special Offers and newsletters);
• recommendations and the products you recently viewed that are the basis for recommendations;
• your content, devices, services, and related settings, and communications and personalized advertising preferences;
• content that you recently viewed;
• Your Profile (including your product Reviews, Wish Lists, Recommendations and personal profile);