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Our Story

At Simply Magic, we strive to make the world a better place by making learning accessible to more children, educators and families in a way that works best for them (differentiated, developmentally and contextually appropriate, and simply fun!). Bring the joy back to learning with our full range of educational toys and products!

The products we design are grounded in evidence-based teaching and learning practices and research studies.

At Simply Magic, we are firm believers in play based, differentiated, and developmentally appropriate teaching and learning.

Our products are designed to support inclusive teaching practices and include learners with additional needs.

There are so many ways in which children can show their genius. Following Gardner's Theory of Multiple Intelligences, your gifts and talents can be in Logical Reasoning and Math Sciences, Linguistics, Spatial Intelligence, Music, Bodily-kinesthetic, Interpersonal, Intrapersonal, Naturalistic intelligence.

Just as there are so many ways to be smart, there are also many ways to learn and, certainly, there are ways in which your children learn best!

At Simply Magic, we design products that are interactive and hands-on and allow children to learn in the ways that work best for them: whether it's bodily-kinesthetic, visual or hands-on.

At Simply Magic, we put your children first. Our goal is to empower you to create the learning environment where children's genius will flourish.

Simply Magic

Created With Love in Australia